LIFT runs on two things: clicks and AI. That makes bot traffic uniquely expensive for New Engen — invalid clicks don't just waste the ad spend, they poison the signal your models optimize against, so the AI learns from fraud. Separating human from non-human traffic isn't a security checkbox; it's the integrity of the whole platform. Cloudflare scores every request against patterns seen across ~20% of the web — and runs the AI and delivery layer on the same edge.
For a clicks-based, AI-optimized platform, bots are a double hit. First, every invalid click is paid media spent on no one — a direct hit to client ROAS and to New Engen's results. Second, and worse: LIFT's models learn from the traffic they see. If a meaningful share of that traffic is non-human, the AI optimizes toward fraud — tuning bids, creative, and audiences against bots instead of buyers. Filtering human from non-human at the edge, before it reaches the model, protects both the spend and the intelligence that is New Engen's actual product.
Your US engineering team builds LIFT — these are the edge primitives underneath it, on one platform.
Score every request as human or automated using machine learning trained on ~20% of all web traffic. Keep invalid clicks out of the funnel and out of the optimization data — so ad spend reaches people and the models learn from real demand.
LIFT already calls Claude and OpenAI. AI Gateway puts one control plane in front of both — and whatever's next — with per-client cost attribution, caching, PII redaction before data reaches a provider, logging, and fallback. The multi-provider governance layer for an analytics platform built on LLMs.
Your engineers build on a modern, serverless edge — campaign pages and LIFT surfaces served globally with preview deploys, plus Workers for personalization and A/B logic at the point of click. Page speed is conversion rate.
Load marketing tags and pixels from the edge instead of the browser — faster pages, less data leakage, privacy-first measurement. The third-party-tag bloat every marketing surface carries, fixed at the source.
New Engen sells results measured in clicks and powered by AI — so the line between human and bot traffic is the line under the entire model. Cloudflare draws it at the edge, governs the AI on the same platform, and gives your engineering team modern primitives to build LIFT on. Worth 30 minutes to map it to how the platform works today?